10 Black-Owned Brands Sold in Target

If you're anything like me, Target is one of the main stores that make it hard for you to stay on budget every month. I can walk into that store looking for one singular item and walk out with a receipt for $78.49 and a bag full of stuff I didn’t know I needed. Although I love the store for a number of reasons, the main reason is that they are one of few large scale retailers that carry and support a plethora of Black owned brands. Here are some you should check out the next time you find yourself with a red basket in hand:


 Ellis Isle: An all natural hibiscus tea company for when you need to quench your thirst.

Scotch Porter: Need the perfect gift for the bearded man in your life? Check out this line of multi-functional grooming products for men.

Alikay Naturals: This organic beauty company has designed premium products to moisturize dry hair and skin while promoting faster and longer hair growth.

Alaffia: Alaffia is an all natural beauty brand that specializes in hair, face, and body-care products that incorporate handcrafted African ingredients into every formula.

Satya + Sage: Looking for the perfect candles to finish your Sunday cleaning routine? Check out these handmade, eco-friendly candles to help you create your perfect sacred space.

Fresh Pawz: For your favorite four-legged friend, Fresh Pawz is the official streetwear brand for dogs with everything you need from shoes to leashes to keep your dog looking it’s best.

Freres Branchiaux: Frères Branchiaux Candle Co. is a home fragrance company that was created by three young brothers that started the company to raise money for video games, go figure! The boys created these soy candles and clean home fragrances to help savvy, eco-conscious consumers beautify and enhance their environments with lush and unique fragrances. 

Specific Beauty: Created by a Black board-certified dermatologist and world renowned

skin pigmentation expert, this skincare regimen was developed to address the unique concerns of skin of color.

Reel Paper: Target even has your bathroom needs covered. Reel Paper has sustainable, 100% bamboo paper products for your bath tissue needs. 

Positively Perfect: If you need to drop something in the cart for your kids, these award-winning dolls have one-of-a-kind faces, custom blended skin tones, beautiful full lips, cute noses, with natural hair textures and styles to represent black, brown, mixed and blended children.


Support these innovative Black owned brands on your next Target run!