CASE STUDY
The Brand
JSCULPT Fitness is an inclusive fitness and athleisure brand founded by Jaz Jackson, a Chicago-based entrepreneur, creator, and mental health advocate.
Created from Jaz’s own wellness journey, the brand began with the JSCULPT Fitness Belt, a three-tier waist belt designed for support, comfort, and coverage during workouts and everyday wear. What started as a personal solution grew into a highly engaged community of women known as the JSCULPT Babes.
The Opportunity
JSCULPT entered a crowded fitness market where waist belts, shapewear, and workout accessories were everywhere.
To stand apart, the brand needed more than product visibility. It needed a story consumers could connect to, believe in, and rally behind.
Differentiated Positioning
JSCULPT entered a highly saturated space, so the strategy could not rely on product features alone.
We positioned the brand around what made it distinct: Jaz’s founder story, the community she was building, and the emotional reason behind the product. Every pitch was crafted to connect the belt back to a larger story of wellness, confidence, resilience, and representation.
Founder Transparency
Jaz’s personal wellness journey became one of the most powerful parts of the brand story.
By sharing the experience that led her to create JSCULPT, we helped audiences understand the “why” behind the brand, not just the product itself. That transparency created deeper consumer connection and gave media a more meaningful story to tell.
Media Momentum
With a clear narrative in place, we developed targeted media materials and outreach that positioned Jaz as both a founder and a voice in the fitness space.
Her television debut on Windy City Live became a major turning point, driving an immediate spike in sales with more than 270 units sold in 48 hours. The placement proved what intentional press can do when the story, product, and audience are aligned.
Community + Brand Loyalty
The media momentum helped strengthen JSCULPT’s growing community and deepen the connection between Jaz and her customers.
Today, Jaz has built a collective social following of more than half a million fans and consumers, with JSCULPT recognized as a go-to brand in the fitness belt space.
Watch the JSCULPT Fitness Television Debut
